Content Marketing Management (in English)

In this live-online-seminar, you will learn the key concepts, techniques, and tools to effectively plan, create, and distribute unique and appropriate content for various channels such as corporate websites, blogs, and social media. Discover how to use high-quality and specific content to engage your target group, build communities, and establish long-term customer relationships.

Optimize your content marketing performance: Convince your target group with the right content strategy!

This online course will guide you through the process of content marketing – from strategic planning, target group analysis and developing unique content to measuring and analyzing success. Using inspiring practical examples, you will get useful tips and learn methods you can apply in your own content marketing.

Content marketing basics

• What is content marketing?
• Trends and new developments

Strategic planning in content marketing

• Steps of the strategic content marketing process: strategy, analysis, conception, production, distribution, evaluation
• Targeting and defining your target group
• Developing a content marketing strategy
• Content formats

Content creation and distribution

• Creating unique and meaningful content
• Storytelling in content marketing
• Content optimization for search engines (SEO)
• Content curation and UGC (User Generated Content)
• Content distribution through different channels
• Social media strategies for content marketing

Measuring success in content marketing

• Key Performance Indicators (KPIs) and metrics in content marketing
• Conversion tracking and lead generation