Pharma Marketing: Your Foundation for a Strong Start - A 2-Day Bootcamp Covering All the Essentials

- Pharma marketing fundamentals: what makes the industry unique - Digital strategy, omnichannel and AI in healthcare - Strategic insight analysis, segmentation and brand positioning - Brand planning in practice: objectives, cross-functional inputs and governance - Market Access, reimbursement logic and the impact on claims - Compliant content development and EU promotion principlesThis two-day online seminar gives newcomers to pharma marketing a solid, practice-oriented foundation. Participants learn how to translate insights into strategy, understand Market Access and digital basics, and develop compliant, evidence-based content. Ideal for those starting out or moving into marketing from adjacent roles.LernzieleThis seminar gives professionals new to pharma marketing a solid, practice-oriented foundation in the core disciplines they need to contribute effectively from day one. Participants build a clear understanding of how evidence, stakeholders and regulatory boundaries shape pharma marketing in European markets, and how these factors translate into concrete brand planning decisions. - Over two focused days, participants work through the full arc from insight to strategy: they explore digital and omnichannel approaches, learn how Market Access requirements influence messaging, and discover how compliant, evidence-based content is developed and approved. The programme includes workshop exercises that help participants connect theory to practice.ZielgruppenThis seminar is designed for professionals at the beginning of their pharma marketing career who want to build a confident, well-rounded foundation. It is ideal for Junior Brand and Product Managers, Marketing Associates and Coordinators, as well as professionals from adjacent roles such as Medical Affairs, Market Access or agency backgrounds who are moving into marketing.