IP Strategist - Toward proactive, aligned and long-term management of innovation and IP - Webinar von FORUM Institut für Management GmbH

- Gain knowledge, tools and skills based on research, practice, and industry examples - Prioritization: where to spend resources and focus IP activities (under budget constraints) - (Re)align the IP portfolio with the business focus. Link IP to financials and business strategy. - Foster proactivity, impact and visibility for the IP team - Apply and present two step-by-step methodologies onsite in teams with peers (2 days) - 6 interactive days over 1 month including 2.5 consecutive days onsiteIP Strategist - the interactive online course which helps you setting up convincing IP strategy plans.

The IP Strategist is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing different types of IP strategies. You will learn and apply two methodologies for (A) aligning the IP portfolio with the business and (B) building IP strategies from scratch e.g. in new areas or in response to disruption or new competition. You will learn how these methodologies can be applied inpractice (online sessions with case studies) but will also apply them yourself with peers (onsite teamwork).Practical tools such as interview guidelines, data-based analytical techniques, gap analysis and SWOT analysis are also provided. During the course, further practical tools are provided in the form of workshops (prioritization, planning, roadmap) which you can reuse with your own colleagues. Further, the course is interactive including, among others, 2.5 onsite days for teamwork with peers. Finally, the course is intensive (6 days) but is structured over 1 month to give enough space to prepare before and after each session.

The course is designed for IP Directors/Managers or the like, as well as other functions (R&D/innovation, business development, investors), who have been asked to design and implement a value-driven IP strategy, to align the portfolio with the (new) business agenda and/or to transform the IP capacity for supporting businessgrowth.This course is also suitable for those newly appointed in the above roles and for patent attorneys working in private practice. It will help you better understand the business and your (clients) management.