Best Practices on Client Management (Live Online Training)

• Engage, Renew, and Develop Existing Clients
  • Ensure a successful implementation of the clients acquisition
  • Follow up throughout the lifetime of the acquired solution
  • Build relationships: Identifying and managing "touch points" on the clients journey/experience
  • Increase sales through upselling and cross-selling
  • Turn complaints and challenges into opportunities for improvement
  • Guarantee renewal at the end of the solutions lifetime
  Attract New Clients
  • Building credibility with existing clients
  • Obtaining references to grow your reputation in the market

Methode

This instructor-led live online training is divided into 3 sequences. In the first sequence, you will be introduced to the topic interactively. Then, in a self-learning phase, you integrate what you have learned into the concrete context of your everyday work. In the third sequence, you will work on further content and discuss and deepen the results of your work in the group, accompanied by the trainer. Following the live online session, additional digital elements are available to support you in implementing what you have learned in your everyday work.

LernzieleIn this live online training you will learn why effective client management is essential for long-term business success. Clients typically seek solutions or expert guidance rather than just products – making it critical to manage the post-sale phase effectively. This stage often presents valuable opportunities for expanding business with both existing and potential clients. The quantity and quality of these opportunities depend heavily on the strength of your client management. The training focuses on the post-deal phase and on the ability of Key Account Managers to build lasting trust and strengthen client relationships:

• Enhance client retention by fostering long-term relationships, providing consistent support, and engaging at key moments in the client lifecycle.
• Learn how to maximize revenue by identifying upselling and cross-selling opportunities at critical touchpoints.
• Understand the importance of building credibility to attract new clients through referrals and testimonials from satisfied brand advocates.

By prioritizing client satisfaction and cultivating strong relationships, companies can differentiate themselves in the market and drive sustainable growth.ZielgruppenKAMs in B2B, Salespersons engaged in complex sales, Individuals with functions in sales and/or client management within B2B organisations