General Management Program

Gain a comprehensive understanding of cross-functional business processes with this MBA-level certificate program designed for young to mid-level professionals. If youre aiming to move from a specialist to a generalist role or preparing for a leadership position, this 13-day program provides the strategic, financial, and innovation skills to drive business impact.

Through interactive workshops, practical tools, and real-world cases, participants will gain actionable insights into cross-functional business dynamics and integrated decision-making.

• Young to mid-level professionals from all industries preparing for broader management roles

• Professionals in specialist roles seeking general management know-how

By the end of this program, participants will be able to:

• Understand cross-functional business dynamics

• Use key financial KPIs for data-driven decision-making

• Apply design thinking and innovation tools

• Lead strategic change and manage organizational transformation

• Apply strategic management principles and assess AI and sustainability trends from a strategic angle

• Organizational Behavior & Development (2 Days)

• Change Management (1 Day)

• Accounting and Corporate Governance (2 Days)

• Managerial Accounting (1 Day)

• Customer-Focused Marketing (2 Days)

• Customer-Focused Innovation (1 Day)

• Strategic Management (1.5 Days)

• Digital Transformation & AI (1.5 Days)

• Sustainability (1 Day)

 Including 2 individual online coachings.

• Either 5 years of work experience or a first academic degree + 3 years of relevant work experience

• Good English language skills

8 ECTS credits, Certificate of Excellence in General Management awarded by Mannheim Business School

This program can be booked as a whole, but you can also book individual modules.