- Strategy development
- Competitive scenario analysis
- Success factor calculation
The product manager as a partner of the management:
- The importance of product management for the management
- Derivations for personal positioning and communication
Business management know-how for product managers:
- Break-even calculation - product costing - contribution margin accounting
- Quality management - Process management
- Value creation management - Management of budget and business results
- Supplier relationship management
Marketing and sales know-how for product managers:
- Marketing strategies national/international
- Planning and implementation of holistic product, sales and marketing campaigns
- Establishment and development of strategic product and customer potentials
- Sales support in B2B and B2C
- Idea management of product management:
- Deepening the methods of idea generation, selection and implementation
- Development of strategic offer potentials and unique selling propositions
MethodeLecture, individual and group work, discussion, case studies, case supervision.
HinweisThis training is part of our certification path to become a "Certified Product Manager (ISMI)". By attending this training, you qualify for the second part of the certification path. The first part of the certification path will be covered by attending the training with the course number "11059". Afterwards you are ready to start the certification process to become Certified Product Manager (ISMI). You would like to have further information? Please click here: