Data Analytics - Webinar von ESMT Berlin - European School of Management and Technology GmbH

This is a self-paced online program. Start at any time.

Are you interested in leveraging your company's data to boost your business's value? Do you want to gain the confidence to turn data insights into optimal decisions?

Discover how the Data Analytics program can equip you with the necessary thinking skills to become an informed user of analytics. As decision-making becomes more data-driven, developing the skills to comprehend and make informed decisions based on data insights is crucial.

The program includes four self-paced online modules covering various topics, such as predictive analytics, decision tree, and artificial intelligence, requiring six to eight hours of study each. By completing this program, you can transform data insights into action and drive business success through informed decision-making.

Modules start in intervals of two weeks, but you can of course complete the course at your own pace.

Each of the modules has a synchronous online kick-off event and is further complemented by optional and individual synchronous online meetings with the lecturers. In these coaching sessions, you are invited to present your own dataset or business challenge and get expert advice from our lecturers.

Key topics

Module 1: Analytics Fundamentals •Risk, uncertainty, and errors •Data as a guide to the unknown •Descriptive analytics: Key indicators •Predictive analytics: Model building

Module 2: Advanced Analytics •Knowing your customers: segmentation models •Keeping your customers (happy): churn models •From predictive to prescriptive analytics 

Module 3: Decision Trees and Risk Analysis •Decision trees and decision-making under uncertainty •Sensitivity analysisand risk profile •Basics of Monte Carlo simulation •Entropy and information gains

Module 4: Machine Learning and Artificial Intelligence •Fundamentals of machine learning •Random forests and neural networks •Preparing high-quality data and optimizing models

Key benefits

• Cherry-pick the tools and techniques that are most relevant for your daily business practice thanks to the multi-modular structure of the program
• Get acquainted with standard software packages that allow you to prepare and manage data inputs, generate and interpret results, and draw the right conclusions
• Obtain a better understanding of how your analytics challenges can be operationalized and resolved.  

Methods

Each of the four modules consists of e-learning sessions, including individual exercises, case studies, video tutorials, moderated discussions in peer groups, synchronous webinars, and individual coaching sessions with our data experts.

Who should attend the program?

Senior managers and executives who aim to: implement data-driven decisions; understand the principles of analytics; acquire the knowledge and communication skills needed to steer their data analysts. The course is also tailored to company advisors as well as managers who are confronted with specific analytics challenges and expected to produce concrete proposals on how to distill and extract value from data functions.

✅ IMPORTANT NOTICE ✅ 

Please fill in and attach the ESMT Berlin registration form to your booking and send it to cs@semigator.de 

Please make sure to complete the full electronic booking process. The registration form is just a prerequesite additionally to the electronic booking. Thank you.