Instruments and Methods Development of process fields, launching, positioning, value creation, Controlling, Performance Measurement
Strategic Goals and Corporate Culture Vision, mission statement, influence of management processes
Details of Strategic Management Customers, Innovations, brands, employees, supplier value (Stakeholder Analysis), Strategies for enhancing value and growth, Key Success Factors, Key Performance Indicators, ROCC, Organisation Analysis
Market and Competition Portfolio management, Market field, competition and Outpacing strategies
Instruments and methods for the Strategic Business Units (SBU)Business analysis, ComStrat analysis, benchmarking, SWOT analysis, value-to-customers, market segmentation, customer retention instruments
From the positioning development, Communication and Implementation of strategy
Strategy Implementation Key factors for successfulstrategy development, Balanced Scorecard,Managing change process
Develop the strategy of firms. Continuous realignment of strategy in order to fulfill the overall growth of the firm. Understanding the phases of the strategic process, Key Success Factors (KFIs) for successful implementation.
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