Sales Executing Officer, SEO - Seminar / Kurs von Institut für Verkauf und Marketing, IVM

Führung, KPI, Kundenmanagement, Produktmanagement, Verkauf, Marketing, Digital Marketing, Online Marketing, SEO, Suchmaschinenmarketing, Social Media Marketing, CSF, Social Selling, Google, Google Ads, Google Analytics, Google My Business

Inhalte

This seminar is a cooperation between the Institut für Verkauf und Marketing, IVM, and echo Training. The contents are varied, as are the coaching and trainer inputs. At the end of the workshop there will be an assessment and a festive presentation of certificates.

Day 1:

Roberto Capone

  • The market, target groups, customers
  • Structuring and segmentation according to sales area
  • Recognizing key accounts and learning to manage special features

Sylvia Müller

  • Communicating positively and authentically
  • Customer dialogue / coaching 360° feedback
  • Efficiency and effectiveness when dealing with customers
  • Efficiency and effectiveness when selling the product portfolio
  • Presentation of products / services, useful arguments (coaching)

Day 2:

Roberto Capone

  • Possibilities of performance analysis depending on sales area or customer
  • Strengthening negotiation power in dialogues with customers

Sylvia Müller

  • Customer negotiations (cost/benefit, win-win)
  • Basics of leadership (types of authority, leadership styles, group dynamics)
  • Feedback as a leadership tool (coaching)
  • Leading discussions : stimulating, setting goals, conflict solving
  • Assessment leading to certified team leader" in distribution/sales

Day 3:

Roberto Capone

  • Cooperation between sales and marketing with reference to consequent lead management
  • Figures in sales and marketing
  • Key performance indicators and continuous improvement processes in sales (KVP)
  • Offer management / Quotation management and figures

Sylvia Müller

  • How inner attitude influences body language (embodiment)
  • Appreciative leadership / leading with rituals
  • Leading and shaping team meetings
  • Introducing a feedback culture
  • Assessment leading to “certified team leader”

""p> This seminar is a cooperation between the Institut für Verkauf und Marketing, IVM, and echo Training. The contents are varied, as are the coaching and trainer inputs. At the end of the workshop there will be an assessment and a festive presentation of certificates.

Day 1:

Roberto Capone

  • The market, target groups, customers
  • Structuring and segmentation according to sales area
  • Recognizing key accounts and learning to manage special features

Sylvia Müller

  • Communicating positively and authentically
  • Customer dialogue / coaching 360° feedback
  • Efficiency and effectiveness when dealing with custo"

Lernziele

  • Discovering what leadership in sales and distribution really means
  • Coaching employees in sales and distribution
  • Communicating to achieve a goal and achieve success
  • Learning to concentrate on achievement indicators (key performance indicators in sales / distribution)
  • Managing profitability in sales according to target group or key account

Zielgruppen

  • Office-based sales staff
  • External sales staff
  • Distribution managers
  • Sales managers
  • Directors / Sales Executing Officer
  • Key account managers
  • Sales people wishing to take up leadership positions

SG-Seminar-Nr.: 2573768

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