Product Management and Product Marketing for technology-based products - Seminar / Kurs von ProduktManageMentor

Comprehensive 3-day course


Anyone aiming to improve their product management or product marketing will benefit from our flagship 3-day public course. It covers all the key areas of product management and product marketing with a focus on technology-based products – B2B, digital, physical products or services. If your company works with multiple products in multiple markets, this is the course for you.

Thousands of people have rated the course as excellent. For the past 14 years, we’ve been constantly updating the course to keep it relevant and current. We’re so confident that we offer a money-back guarantee.


  • Module 1: The product management and product marketing roles
  • Module 2: Market analysis
  • Module 3: Developing propositions
  • Module 4: Business cases
  • Module 5: Pricing
  • Module 6: Product development and requirements
  • Module 7: Launching and in-life management
  • Module 8: Product strategy
  • Module 9: Personal effectiveness


The course provides a comprehensive grounding in product management and product marketing.

Become more effective. Learn the full range of skills, tools and best practice used in leading companies today. Gain confidence and insight. Through a thorough understanding of your role and by sharing experiences with peers from other companies. Improve work quality and speed. With practical tools, templates and checklists that can be taken straight back to the office. Get certified. Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development. Expert instructors. With in-depth product management experience across a wide range of companies and industries. Learn the vocabulary. Learn the terminology of product management – especially useful if English is not your first language.

We teach you how to think like a professional product manager/marketer.


The course will benefit anyone who is new to product management and product marketing. However, we also find more experienced participants get an excellent refresh and broadening of their skills. We typically see a mix of different roles attending – Product Managers, Product Marketers, and Product Owners as well as those with no experience at all.


SG-Seminar-Nr.: 5349012

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