Innovation as a Corporate Model - Seminar / Kurs von ESMT Berlin - European School of Management and Technology GmbH

Initiate and implant innovation into your organization´s DNA


With digitalization and globalization, the spectrum of tools for corporations to become more innovative has increased immensely. This program looks at innovation management from three angles: internal, external and disruptive.

The first day of the program deals with leadership challenges in internal innovation processes: How can a corporation reconcile the clash of executives in existing business lines, the “exploiters,” with the “explorers” in new yet highly uncertain prospective fields of operation? Should they adopt agile methods, such as Scrum or Kanban, to make their internal processes more flexible, user-centric, and self-organized? Should they start using Design Thinking as a tool for ideation and innovation?

On the second day, we will assess the spectrum of external resources to complement and enrich the innovation capabilities in existing business lines. How can crowdsourcing and open innovation be utilized by firms? What are the benefits of Hackathons, Fuck-Up nights and Un-Conferences? How can the startup mentality be implanted in our mid-level management?

The third day is dedicated to the organizational implementation of disruptive innovation capabilities: Should we go into Deep Tech, or become a platform provider, or both? Should we train our own staff, or collaborate? Should we set up an innovation campus to incubate disruptive ideas? Should we establish innovation units in co-working spaces and send our employees to Meetups? How can we make best use of innovation partners, such as individual startups, accelerators, or company builders?  



Key benefits

  • Master the fundamentals for successfully initiating and implanting innovation into the organization’s DNA
  • Experiential exercises, interactive lectures, peer-coaching sessions, and a personal innovation action plan
  • Acquire a hands-on toolkit to enhance creativity and boost innovation

Key topics

  • Reconciling explorers and exploiters in the firm
  • When and how to use agile innovation methods
  • Crowdsourcing and open innovation
  • New innovation formats – entering the startup ecosystem
  • Platforms and Deep Tech
  • Finding the right innovation partners


Executives from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.

Termine und Orte

Datum Uhrzeit Dauer Preis
Berlin, DE
01.12.2020 - 03.12.2020 09:00 - 17:00 Uhr 30 h Jetzt buchen ›

SG-Seminar-Nr.: 1709797


  • 01.12.2020 - 03.12.2020

    Berlin, DE

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Datum Uhrzeit Dauer Preis
Berlin, DE
01.12.2020 - 03.12.2020 09:00 - 17:00 Uhr 30 h Jetzt buchen ›