With digitalization and globalization, the spectrum of tools for corporations to become more innovative has increased immensely. This program looks at innovation management from three angles: internal, external and disruptive.
The first day of the program deals with leadership challenges in internal innovation processes: How can a corporation reconcile the clash of executives in existing business lines, the “exploiters,” with the “explorers” in new yet highly uncertain prospective fields of operation? Should they adopt agile methods, such as Scrum or Kanban, to make their internal processes more flexible, user-centric, and self-organized? Should they start using Design Thinking as a tool for ideation and innovation?
On the second day, we will assess the spectrum of external resources to complement and enrich the innovation capabilities in existing business lines. How can crowdsourcing and open innovation be utilized by firms? What are the benefits of Hackathons, Fuck-Up nights and Un-Conferences? How can the startup mentality be implanted in our mid-level management?
The third day is dedicated to the organizational implementation of disruptive innovation capabilities: Should we go into Deep Tech, or become a platform provider, or both? Should we train our own staff, or collaborate? Should we set up an innovation campus to incubate disruptive ideas? Should we establish innovation units in co-working spaces and send our employees to Meetups? How can we make best use of innovation partners, such as individual startups, accelerators, or company builders?
Executives from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.
|01.12.2020 - 03.12.2020||09:00 - 17:00 Uhr||30 h||Jetzt buchen ›|
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