BLENDED PROGRAM WITH ONLINE AND ON-CAMPUS MODULES
Creativity is an important element of innovation. However, driving innovation takes more than just generating novel ideas. It requires managers to expand their mind- and skill sets: They need to learn to start thinking from their customers’ perspective, instead of focusing on their products; they need to develop new solutions and business models, rather than gradual product improvements; they have to run simple, structured experiments to test mission-critical assumptions, instead of perfecting an idea for years in an isolated lab; and they must make decisions based on data, rather than biased opinions.
This is an experiential blended program, with five weeks of guided online learning, in which participants develop their own business ideas in exchange with their peers and faculty, and a two-day on-campus session. The latter will feature guest lectures by successful entrepreneurs and esteemed faculty, and will give participants the opportunity to test and pitch their innovative ideas.
Online: Connect and learn | 12 Oct - 6 Nov 2020, 4 weeks, 3-4 hours per weekStart your online journey with your program director and peer group on our platform the HUB. Through videos, readings, practical exercises and constant feedback, explore the main strategies for creating, rapidly testing and iteratively improving innovative ideas, learn how to understand your customer needs and create scalable business models. Get ready to sell your ideas in the face-to-face phase in Berlin.On Campus: Improve and practice | 9 - 10 Nov 2020, 2 full days on campusJoin us on campus for an unforgettable two-day Berlin experience. Gain further insights from our renowned faculty and get inspired from invited leading entrepreneurs. Last but not least, learn how to pitch your ideas to successful venture capitalists.Online: Reflect on and give/receive feedback | 16 - 23 Nov 2020, 1 week, 3-4 hoursIn this one-week follow-up online phase, you reflect critically on your learning and provide constructive feedback on the performances of your peers. Back in office, review your idea with your team and try to execute it.
Innovation in new and existing organizationsGenerating ideas & adapting them to customer needsArticulating and testing assumptionsAgile and lean principles for iterative and fastdevelopmentDeveloping scalable business modelsPitching and selling ideas
Executives with a background in engineering, business development, strategy, marketing, or sales who are eager to learn how to become an entrepreneur and to be able to quickly advance an idea inside a company.
|25.10.2021 - 10.12.2021||30 h||Jetzt buchen ›|
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