Design Thinking and Corporate Change in Berlin - Seminar / Kurs von ESMT Berlin - European School of Management and Technology GmbH

Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.

However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their interests, as well as communication skills.

This workshop addresses these two challenges: innovation and its implementation within the organization.

Topics

• The changing landscape of innovation: customer centricity as the driving factor„
• Applying Design Thinking methods to a real challenge from the business world„
• Conducting interviews with customers and stakeholders„
• Tools for implementing organizational change: discussion of potential hurdles and pitfalls„
• Communication techniques and best practices of stakeholder management„
• Communicating change stories and dealing with resistance„
• Gaining insights from users of products and services

• Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
• Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
• Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.

Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.

✅ IMPORTANT NOTICE ✅ 

In order to book this program, please go to the program page of our cooperation partner HPI Academy (search for the course number 5696560).