Design Thinking and Organizational Implementation - Seminar / Kurs von ESMT Berlin - European School of Management and Technology GmbH

In Kooperation mit der HPI Academy (Hasso-Plattner-Institut)

Inhalte

The business world of the 21st century is experiencing a dramatic shift. Reinforced by digitalization and a globalized competitive environment, companies have become aware of the necessity to better understand their customers and build lasting ties with them. Markets are moving from the “technology push” to the “market pull”. Even the most traditional companies in the manufacturing industry have established innovation hubs to explore new business models and create customer journeys. With fewer barriers to entry, a new generation of entrepreneurs successfully disrupts the ecosystems of many industries by reacting more flexibly to their clients’ expectations.

Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.

However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their interests, as well as communication skills.

This workshop addresses these two challenges: innovation and its implementation within the organization.

HPI Academy and ESMT Berlin, two leading players in Germany’s executive education market, have united to combine their expertise in this hands-on workshop. While HPI Academy provides the high-level Design Thinking input for this three-day program, ESMT Berlin contributes its expertise in implementation and organizational change.

The first cycle in 2021 will take place in a live online format.

Day 1 starts at HPI Academy in Potsdam Griebnitzsee, where participants get acquainted with the mindset of customer-centricity and methods of Design Thinking. Hands-on user research is undertaken, and participants apply Design Thinking techniques in practice on internal and external challenges. A joint networking event in the evening closes the day.

Day 2 focuses on sensemaking and testing, including interaction with potential users. The day closes with a peer coaching session combined with a happy hour.

Day 3 takes place at the ESMT Campus in Berlin and is dedicated to strategies on how the implementation of new practices can be fostered and improved, and how an internal change process can be successfully initiated. A particular emphasis is placed on internal networking and appropriate communication strategies.

The first cycle in 2021 will take place in a live online format.

Lernziele

Key benefits

Participants will get acquainted with the principles of Design Thinking and familia-rize themselves with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting inter-views, implementing creativity methods, as well as prototyping and testing.Participants will enhance their ability to trigger user-centered innovation in the managerial practices of their firms. Of course, there is no „One-Size-Fits-All“ blue-print for successful change management, because all companies are different. However, they will receive practical advice on how to establish networks of like-minded people and refine their communication skills to convince their peers across hierarchies.Complemented by a real-life business challenge presented by an external guest speaker, the program also expands the horizon of participants offering up-to-date insights within the field of innovation and customer-centricity.

Topics

The changing landscape of innovation: customer centricity as the driving factor„ - Applying Design Thinking methods to a real challenge from the business world„ - Conducting interviews with customers and stakeholders„ - Tools for implementing organizational change: discussion of potential hurdles and pitfalls„ - Communication techniques and best practices of stakeholder management - „Communicating change stories and dealing with resistance„ - Gaining insights from users of products and services„ - Communication techniques and best practices of stakeholder management

The first cycle in 2021 will take place in a live online format.

 

Zielgruppen

Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.

✅ IMPORTANT NOTICE ✅ 

Please fill in and attach the ESMT Berlin registration form to your booking and send it to cs@semigator.de 

Please make sure to complete the full electronic booking process. The registration form is just a prerequesite additionally to the electronic booking. Thank you.

Termine und Orte

Datum Dauer Preis
Berlin, DE
23.03.2022 - 25.03.2022 24 h Jetzt buchen ›
19.10.2022 - 21.10.2022 24 h Jetzt buchen ›

SG-Seminar-Nr.: 5154231

Termine

  • 23.03.2022 - 25.03.2022

    Berlin, DE

  • 19.10.2022 - 21.10.2022

    Berlin, DE

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Datum Dauer Preis
Berlin, DE
23.03.2022 - 25.03.2022 24 h Jetzt buchen ›
19.10.2022 - 21.10.2022 24 h Jetzt buchen ›