Business success in the new Chinese era - Seminar / Kurs von ESMT European School of Management and Technology GmbH

Keep up with China’s development and win in the future market

Inhalte

The program consists of two modules and includes diverse learning methods: lectures, business cases, immersive experiential learning, discussions with peers and faculty, group work and group presentations.

Module 1: Understanding the new Chinese era (June 3-5, 2019 Berlin)

In the first moduleat ESMT in Berlin participants will gain insights in the following areas that are of key importance in designing their business activities in China now or in the future.

  • Country level: Decoding the Chinese political and macroeconomic system, state-led innovation and industrial policy
  • Company level: Understanding the latest China-European business activities, the motivations behind and a brief outlook in the future
  • Individual & consumer level: Demystifying how Chinese think and act; the characteristics of Chinese consumers and its implication for business operation in China

 

Module 2: Leading Business in the new Chinese era (October 14-18, 2019 Shanghai, Hangzhou & Shenzhen, P.R.China)

In the second module, participants will travel to three different Chinese cities within 5 days to 

  • verify what they have learned in the first module and learn on-the-spot the Chinese way of doing business by visiting leading Chinese technology companies
  • expand their network in China and build relationship with relevant stakeholders for successful business in China
  • immerse themselves in the digital daily life of a Chinese and understand the future customers
  • sensitize themselves in intercultural communication and management

Lernziele

Understanding the new Chinese era

Political and market development, industrial and innovation policy, impact on China-European business activities, Chinese way of doing business and Chinese consumers

Leading Business in the new Chinese era

Market entry & second home strategy, Chinese market, digitalization and technology innovation, stakeholders for business success, cultural experience, digital experience

Zielgruppen

Decision makers from any company or organization whose business existence and growth have been, are or will be influenced by the rise of China.

Termine und Orte

Datum Uhrzeit Dauer Preis
Shanghai, CN
14.10.2019 - 18.10.2019 09:00 - 17:00 Uhr 50 h Jetzt buchen ›

SG-Seminar-Nr.: 5242551

Termine

  • 14.10.2019 - 18.10.2019

    Shanghai, CN

Preise inkl. MwSt. Es können Gebühren anfallen. Für eine exakte Preisauskunft wählen Sie bitte einen Termin aus.

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Datum Uhrzeit Dauer Preis
Shanghai, CN
14.10.2019 - 18.10.2019 09:00 - 17:00 Uhr 50 h Jetzt buchen ›