The program consists of two modules and includes diverse learning methods: lectures, business cases, immersive experiential learning, discussions with peers and faculty, group work and group presentations.
Module 1: Understanding the new Chinese era (June 3-5, 2019 Berlin)
In the first moduleat ESMT in Berlin participants will gain insights in the following areas that are of key importance in designing their business activities in China now or in the future.
Module 2: Leading Business in the new Chinese era (October 14-18, 2019 Shanghai, Hangzhou & Shenzhen, P.R.China)
In the second module, participants will travel to three different Chinese cities within 5 days to
Understanding the new Chinese era
Political and market development, industrial and innovation policy, impact on China-European business activities, Chinese way of doing business and Chinese consumers
Leading Business in the new Chinese era
Market entry & second home strategy, Chinese market, digitalization and technology innovation, stakeholders for business success, cultural experience, digital experience
Decision makers from any company or organization whose business existence and growth have been, are or will be influenced by the rise of China.
|14.10.2019 - 18.10.2019||09:00 - 17:00 Uhr||50 h||Jetzt buchen ›|
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