Building a Digital Strategy - Seminar / Kurs von ESMT Berlin - European School of Management and Technology GmbH


Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, analytics, big data, artificial intelligence, blockchain, and other digital technologies.It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and run operations. But how do you go about building this strategy? How can you assess the disruptive impact of digital technologies? What should such a strategy contain? Moreover, who should be responsible for developing this strategy?

Key topics

Components of a digital strategy - The enabling and shaping effects of technology, and the implications for strategy - New business models, platforms, and ecosystems - Innovating products, services, processes, and customer experiences with digital technologies - Organizing for digital innovation - Actively managing the technology investment portfolio - Prioritizing spending on digital - Leveraging data and analytics - Leading digital transformationg



Who should attend the program?

Executives focused on helping their organizations embrace the opportunities that digital technologies offer, both operationally and strategically.


Please fill in and attach the ESMT Berlin registration form to your booking and send it to 

Please make sure to complete the full electronic booking process. The registration form is just a prerequesite additionally to the electronic booking. Thank you.

SG-Seminar-Nr.: 1709804

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