Newsletter - strategy and tactics for Advanced eMarketers - ansaco Workshop

Ansaco NewsPlus is a one- or two-day workshop covering eNewsletter strategy, content and creation. It is tailored to the needs of your organisation. The content is based on insights gained over many years at leading international B2B organisations such as SAP and Miltenyi Biotech. The workshop pays for itself many times over – not only in better resource allocation but also in lead generation.

Der Trainer: Andrew Sanderson

Workshop-Inhalte

Workshop attendees learn advanced techniques to use the Newsletter to achieve Businesss Development goals: * feed the sales funnel* gain insights about customer needs that you can act on* identify the real decision-makers in prospect organisations* identify opportunities for up-selling and cross-selling* continuous improvement of the information about your customers

Lernziele

Attendees learn how to align the editorial calendar of the eNewsletter to your marketing strategy in five steps. 1—Goals * Review current objectives, audience, content and response rates * Align editorial calendar to marketing goals * Refine structure and content to support sales plans 2—Plan * Review of articles, sources and contributors * Define articles to match key stages of the sales funnel * Opportunities for improving editorial processes 3—Implement * Add new types of article to support demand generation & sales * Execute the editorial calendar issue-by issue 4—Measure * Regular measurement forms the basis for accurate future planning * Analyse average readership and article interest rates 5—Continuous improvement * Ongoing analysis to gain customer insights.

Zielgruppen

Marketing and Communications professionals in B2B organisations. The recommended core group of attendees for this workshop are: * the Editor * Content contributors * the eMarketer Additional participants who can / will want to join for specific sections include: * Marketing Director * Marketing product managers * Sales director