Anbieterbeschreibung…

Every interview is an opportunity for you and the company you are representing. The key to capitalize on these opportunities is to take a pro-active stance towards media interviews and to get your point across instead of being dominated by the journalists´ agenda. In this one-day course, you will learn how to prepare for an interview, how to seek out the messages you want to communicate, and how to respond to different styles of questions. Mark Rogerson, the trainer delivering this seminar, is a former radio and TV journalist and has more than 15 years experience training executives from different industries, the European Commission and the European Parliament. Benefit from his experience and gain the self-confidence to competently deal with the written and broadcast media and to leave a good impression in every situation.

Seminar-Inhalte

Understanding the media: How they work, deadlines, structures, what makes a story, etc. Overview of typical approaches and techniques used by journalistsPreparing for different types of media interviewsAvoiding typical mistakes when dealing with the mediaBeing concise, persuasive and convincingPitfalls of the unguarded word or phraseDos and Don’ts when dealing with online media, new media and the pressOn-camera body language techniques

Zielgruppen

Executives who interact with journalists on a regular basis and who want to enhance their skills giving interviews and improve the results of their media presence.

Teilnehmer: Max. 8